SAUDI ARABIA anagers at The Sock Shop. a specialty retail store that sells socks
ID: 434934 • Letter: S
Question
SAUDI ARABIA anagers at The Sock Shop. a specialty retail store that sells socks and related products, have s for breadth and depth of their retail products. That policy fits nicely into the "mix pole set quantity chosen. Like most specialty shops, the managers are employing a IA A. specialty mix policy B. merchandise mix policy C. product mix policy D.non-durables mix policy E. a sales mix policy 63. We watched a video in class that explained how Aristotelian and Ciceronian "propagar The focus of the video was: A. The Apple campaign for the I-Phone B. The Tourist campaign for Las Vegas C. The Beauty campaign for Dove D. The Australian campaign for Coca-Co GAS E. The 24-hour Breakfast campaign for McDonalds 64. Dana Caldwell, a retail store manager, is assembling the key element of her retal mix. Which of the following is not on that list? A. physical facility B. merchandise mix C. merchandise price D. promotion E. merchandise cost 65. Alyssa Hansen, Marketing Director for Adidas, says she sees serious seasonal sales fluctuations in France, Belgium, and Spain. She does not have that problem in the other 17 European countries where Adidas is selectively distributed. She has the equivalent of $5 million dollars available to commit to her IMC program. She could choose any, or all, of the IMC tactics, but which of the following tactics should she emphasize? A. increase television and online advertising frequency B. provide an in-store education program for sellers so as to improve the quality of their sales presentations C. increase billboard reach in major metro areas where there are many sellers D. institute a public relations program than explains why Adidas quality is the highest quality producer E. increase sales promotions in the form of seasonal price discounts A NOTE Thank-you for making this summer semester such a pleasure for me. I hope that Marketing 3010 has provided. for you, a worthwhile learning experience. I have deeply appreciated your attentiveness and engagement. -profExplanation / Answer
1 b) Merchandise mix policy
Product assortment that a retail store offers, and, the ones which establish its identity. This is for products that a store carries on a reguar basis
63 E) McDonald's
McDonald's campaigns are in general based on Cicero & Aristotle's theories
64 E) Merchandise Cost - Place, Product,Price, Promotion, Personnel, and, Presentation
65 E) increase sales promotions in the form of seasonal price discounts
There are serious seasonal fluctuations. Therefore, she should look at increasing sales promotions in the form of seasonal price discounts
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