[Four Seasonsl The Four Seasons chain of luxury hotels has recently been working

Question

[Four Seasonsl The Four Seasons chain of luxury hotels has recently been working hard to bring their traditional direct marketing efforts into the digital age. They now provide pod stays, and maintain digital stores of customers' specific needs and desires which can be used both to market vacation opportunities and to provide superior service to their guests. Their use of digital technologies to improve their direct marketing is best casts, interactive exhibits that help customers plan activities during their considered an example of... O collaborative filtering O electronic data interchange O interactive marketing O e-commerce O 1-to-1 marketing

Explanation / Answer

Q1)

Collaborative filtering

      In collaborative filtering, automatic predictions are made about the interests of customers . This prediction is done based on the information about preferences ,tastes ,etc.

Q2)

They fail to account for economies of scale

In cost and profit based pricing , economies of scale are considered

Q3)

Corrective action memos, triggered by comparing results with plans , often from the firm’s marketing dashboards and metrics

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