Question Completion Status in the years following World War were ploneered at if

Question

Question Completion Status in the years following World War were ploneered at if aucoessful, the product wouid be wra wr,Pocer a d by migreting ons to adept products to each country, but these accommodatione wer u rolled lout to the Urited Sates; it successha, the What was P&G;'s multinational strategy back then? O c. Global d, Transnational QUESTION 3 In 1991 P&G; blundered in the Polish shampoo market. It tried to launch its Vidal Sasson Wash & Go (a combination shampoo and which was a bestseller in Westem Europe) in Poland. P&G; charged in with an American-style advertising bitz. N campaign captured over 30% of the market, but sales plummeted in 1992. There were rumors that Wash & Go caused dandruff and hair loss, allegations that P&G; vigorously denied. Jokes with Wash & Go and the tires went bald." When President Lech Walesa proposed that he could serve as both president and prime minister, opposition editorials declared that a two in one solution" was not possible here any more than with Wash & Go. began "1 washed my car commercials than liked them. The brash American-style advertising backfired, it was perceived as untruthful, just like Communist party propaganda. Poles apparently believed that anything promoted this strongly must be something that nobody wants What did P&G; do wrong? A poll by a market research company in Warsaw found that almost three imes more Poles dieliked P&G;'s What was P&G;'s mistake in Poland? a. Misunderstood or underestimated the demand for low costs O b. Misunderstood or underestimated the need for local responsiveness O c. Misunderstood or underestimated the need for worldwide learning O d. Misunderstood the political risks Click Save and Submit to save and submit. Click Save All Answers to save all answers.

Explanation / Answer

Question 3)

Ans b. Misunderstood or underestimated the need for local responsiveness

              P & G should have launched a localized ad campaign for Poland. Each country has different customs , traditions ,beliefs , cultural values. Ad campaigns have to be designed taking these into consideration

Question 4)

c. A strategic Alliance between US based firms engaged in international business

Question 5)

b.Multidomestic

       In this strategy companies aim at gaining maximum local responsiveness.

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.