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A marketing department wanted to segment their market by age (group one: 18 to 3

ID: 436056 • Letter: A

Question

A marketing department wanted to segment their market by age (group one: 18 to 35 years, and group two: over 35 to 45 years), based on purchase history from the previous year. A t-test resulted in a mean for group one of $128.30 and a mean for group two of $141, p=.39. What conclusion should they make based on this information?

Question 10 options:

There is a significant difference between the average amount spent by 18 to 35 year-olds, and by over 35 to 45 year-olds.

significant difference between the average amount spent by 18 to 35 year-olds, and by over 35 to 45 year-olds.

There is insufficient information to make a conclusion.

There is a significant difference between the average amount spent by 18 to 35 year-olds, and by over 35 to 45 year-olds.

significant difference between the average amount spent by 18 to 35 year-olds, and by over 35 to 45 year-olds.

There is insufficient information to make a conclusion.

Explanation / Answer

The idea for 35-45 age group marketting is best rather than the 18-35. According to the marketting survey, value of mean is more for 35-45age age group.

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