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You are a new sales manager to a firm that sells large industrial items. You hav

ID: 436160 • Letter: Y

Question

You are a new sales manager to a firm that sells large industrial items. You have asked for, and been given, the following information about your salespeople's historic performance on which to base your own prospecting plan for new sales personnel and to judge the work of the existing sales force. You have been given your sales goals from the VP of Marketing. Given the size of your sales force, you calculate a reasonable monthly sales quota is six sales per salesperson. Determine the average daily time (In hours or minutes) each salesperson should spend in the following prospecting activities: mailings, cold calls, canvassing, and follow-up. Use the planning assumptions provided. Each month has four weeks in it. Your initial work goals are set based on average performance of your salespeople Individual sales quota is six sales per month Each mailing takes one-and-a-half minutes to accomplish Average length of a cold call is two minutes Canvassing typically takes three minutes to perform Follow-up conversations average five minutes in length There are 50 effective minutes in each work hour The work week consists of five days, eight hours a flay for 40 hours total per week

Explanation / Answer

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