Large firms operating globally develop strategies based on the type of industrie

Question

Large firms operating globally develop strategies based on the type of industries and businesses in which they compete. Explain the four basic international business strategies discussed in the course on-line lectures and the Hill text. Then identify which of the four strategies McDonalds is trying to implement. After identifying the strategy McDonalds is using please describe and explain how and why it pursues the strategy it has selected in order to penetrate certain markets and meet global competition in its industry. You should comment on the success and/or failure of its approach and implementation as stated in the text and posted readings and how it may have modified its organization, supply or marketing over time given changes in its markets, its suppliers and its industry

Explanation / Answer

Resources: Essay Help Free Essays Essay Examples Dissertation Help Dissertation examples The free essay examples that we publish on UK Essays have been submitted to us by students. These essays are not the work of our own expert essay writers. Thanks to all of the students that have submitted their work to us. READ MORE Share & download: Print Download Email Free Essays - Management Essays McDonalds Restaurants & Management Introduction Strategies are important for all businesses, irregardless of the products or services that they offer. Through strategic management and operations, companies are able to integrate new and effective means of running their respective businesses. In turn, these strategies results to increased profit or sales, stable market position and greater levels of customer loyalty. In the fast food industry, certain business strategies are also being developed and applied so as to achieve similar effects. In this report, the impact of some business strategies in actual businesses will be analyzed. The case study provided was about McDonalds and how the company has evolved to be successful in the British market. In addition, the case discussed the problems that McDonalds have been encountered throughout the years, specifically in terms of being considered as a company which offers unhealthy foods. Primarily, the main goal of this paper is to determine the business strategy of McDonald to sustain their competitive advantage in the global market. Overview of the Company McDonald’s has a rich history that started out in 1954. The company was put to the spotlight by Ray Kroc. Throughout the years, marketing ideas have poured through and helped the company become one of the most renowned fast food brands globally. The trademark design for the fast food was carefully studied and it came with a happy clown character known as Ronald MacDonald (McDonald, 2008). The Big Mac and the Egg Muffin have been some of McDonald’s most innovative products. In terms of marketing, the happy meal approach was also a creative as it entices children to eat at MacDonald’s because of the toys they can get. Today, McDonald’s is also on the Internet bandwagon, providing information to people all over the world with a click of a mouse (McDonald’s Corporation, 2008). McDonald's restaurants offer a substantially uniform menu, common in the usual fast foods. This includes hamburgers, cheeseburgers, chicken sandwiches, French fries, salads, milk shakes, desserts, and ice cream sundaes. The company’s top sellers, and can also be considered as innovative ones, include the Big Mac, Quarter Pounder with Cheese, the Filet-O-Fish and Chicken McNuggets. Recently, the company has added a number of new nutritional products. This includes the Salads Plus products i.e. Garden Side Salad and the Grilled Chicken Flatbreads (McDonald’s Corp. UK, 2008). Uniformity continues in McDonald's restaurants operating in the US, UK and certain international markets that are open during breakfast hours and offer a full or limited breakfast menu. Breakfast offerings include the Egg McMuffin and Sausage McMuffin with Egg sandwiches, hotcakes, biscuit and bagel sandwiches

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