Can I have introduction and conclusion orevel Velrsus There ts no reason for a b

Question

Can I have introduction and conclusion orevel Velrsus There ts no reason for a brand to ever be- come obsolete Marketing Excellence a steady stream of innovations, popularizing the PDA phone, the first cell phone with an MP3 player, and the >Samsung first Blu-ray disc player Samsung initially focused on volume and market domination rather than profitability. However, during the Asian financial crisis of the late 1990s, when other Korean chaebols collapsed beneath a mountain of debt, Samsung took a different approach. It cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics to go from project phase to store shelves within six months. Samsung invested heavily in innovation and focused intently on its memory-chip bus- ness, which established an important cash cow and rap- idly made the company the largest chip maker in the world. The company continued to pour money into R&D; during the 2000s, budgeting $40 billion for 2005-2010. Its focus on R&D; and increasing digital convergence have let Samsung introduce a wide range of electronic products ctsKorean consumer electronics giant Samsung has made under its strong brand umbrella. The firm also partnered also a remarkable transformation, from a provider of value with longtime market leader Sony to create a $2 billion ycle priced commodity products that original equipment man- state-of-the-art LCD factory in South Korea and signed a and ufacturers (OEMs) sold under their own brands, to a milestone agreement to share 24,000 basic patents for late age global marketer of premium-priced Samsung-branded components and production processes eting consumer electronics such as flat-screen TVs, digit owd cameras, digital appliances, semiconductors, and cell cessful product innovation, but also by aggressive brand ers a phones. Samsung's high-end cell phones have been a building over the last decade. From 1998 to 2009, the reas growth engine for the company, which has also released company spent over $7 billion in marketing, sponsored Samsung's success has been driven not only by suc-

Explanation / Answer

Samsung’s greatest competitive strength is the ability to take risk of decreasing the profit margin when the need be. Even during crisis Samsung decreased its profit margin and marketed its products at a low price and built its market and sustained the crisis with big volume of products and good amounts of profits.

Yes. It is very much feasible as Samsung has made its market of consumers and it has partnered with both Google and Microsoft for application and operating platform. It has a wide range of product with good features hence its customers’ loyalty towards its brand name that it has created over the years in the international market as well. Samsung is a favourite brand for smartphones in developing countries as the product prices are very low as compared to the other brands of smartphones with the same features.

Related Questions

Navigate

• Browse (All)
• Browse C
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.