Teams must enact a group of managers and software engineers at a small start-up

Question

Teams must enact a group of managers and software engineers at a small start-up that has developed software that enables customers to easily download and view digital books on a variety of digital devices, including PCs, iPods, and e-book readers. The same software also allows customers to share digital books using peer-to-peer technology (the same technology that allows people to share music files on the Web), and to “burn” digital books onto DVDs.

How do you think the market for this software is likely to develop? What factors might inhibit adoption of this software?

Can you think of a strategy that your company might pursue in combination with book publishers that will enable your company to increase revenues and the film companies to reduce piracy rates?

Explanation / Answer

As the books are very important, it will create demand among the customers and it has a convenience to download and view the digital books on variety of devices.that is a wonderful feature. Moreover, it has a feature to share the digital books in peer to peer network, this type of connection is found in offices. So, this software is fully convenient to use. Once the software gets the demand then the software professionals should keep a limited access for free users and give full access of the software. Then the company will get more profits.

On the other side, if the software have a customized options for different category people such as for students and for working professionals then the market for this software will be developed.

The inhibit adoption of this software is, it makes people lazy as it is easily accessible to refer books, the demand for the books will come down because of the digital books, if anything goes wrong with the software, then the demand of the software will come down immediately

We have four types of strategies

If we adapt the Uncertainty-reducing strategy then it is benefit for both the companies, it will increase revenues and the film company will reduce the price rates.

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