In a letter format, how should this be written? Like all other states Kentucky w

Question

In a letter format, how should this be written?

Like all other states Kentucky works hard to attract businesses that are considering expanding into the state or reloading entirely from another state. The Kentucky cabinet for Economic development is responsible for reaching out to these companies and overseeing the many incentive programs the state offers to the new and established business.

Your task: As the communication director of the Kentucky Cabinet for Economic Development, you play the lead role in reaching out to companies that want to expand or relocate to Kentucky. Visithttp://www.thinkkentucky.com and download the Think Kentucky brochure (look under the "Why Kentucky" link). Identify the eight benefits the state uses to promote Kentucky as a great place to locate a business. Summarize these eight reasons in a form letter that will be sent to business executives throughout the country. Be sure to introduce yourself and your purpose in the letter, and close with a compelling call to action (have them reach you by telephone at 800-626-2930 or by e-mail at econdev@ky.gov). As you plan your letter, try to imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another state.

Explanation / Answer

Dear All,

This is the communication Director of the Kentucky Cabinet for Economic Development.

Hope you are doing well.

I am writing this letter to give you the advantages; you have in locating or expanding your business in Kentucky.

We all know that transportation and logistics plays a very important role in business, so in this prospective you can easily see that Kentucky is the centre of a 34-state distribution area in the eastern United State. Kentucky’s borders are within 600 miles of over 60 percent of the nation’s population, personal income and manufacturing business establishments. Apart from this Kentucky has two international airports and major shipping hubs.

Comparing with other states, it has the lowest overall costs of doing business in the eastern United States. Kentucky also provides an innovative and progressive tax incentive program. It also has a flexible financial assistance businesses need when locating, expanding or reinvesting in the state.

The best part is that it the lowest cost of electricity in the industrial sector among states east of the Mississippi River and one of the lowest in the U.S., coming in nearly 20 percent lower than the national average.

Kentucky encourages business innovation and small business start-ups. For that it has a unique and effective programs offered across the state.             

Kentucky has special programme to train workers in industry-specific skill sets so that companies are available with skilled workforce.

Kentucky provides a great life apart from business. It offers one of the nation’s lowest cost of living and housing costs up to 30 percent lower than the national average.

Kentucky also has a very effective network. It has 19 interstates and major highways, major rail networks, barge traffic on the Ohio and Mississippi rivers, five commercial airports and dozens of regional airports.

Last but not the least it has a very competitive Tax structure.

Regards

Communication director

Kentucky Cabinet for Economic Development.

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