For a copy machine that makes 35 to 44 copies per minute, identify one or two wa

Question

For a copy machine that makes 35 to 44 copies per minute, identify one or two ways to segment the market that would take advantage of different level of price sensitivities among customers. Be specific in your discussion. Be sure you tell me which variable or variables you would use to create your segments. Be sure to tell me what groups you would come up with for this variables ( what are your segment groups).

* Noew you segment groups are different than your target groups or target market. A target group is the one you choose to pursue, your segment groups are all different types of customers based on your segmentation variable.

To be able to do this, you need to understand the concept of price sensitivities, so be sure you can define this phrase. Also, it is likely that you will have to do some online searches to understand a little more about the types of copier offerings available.

Explanation / Answer

Solution:

The market that would take advantage sensitivities among customers;

Firstly we have to attract the customers like Where there is so use of paper works like Near about the colleges, institutions where there are so much customers came for copying their documents and there is speed needed like 30 to 40 pages per minutes .Students like to come for notes so their this machine ca n used.

Secondly machine like where we can used this machine in near about high court and in market where there is much use of paper work.

In these two places which i have described they basically needs the timliness , quality and speedy printing.

so,basic variable for using this type of machine where is time is concern, speed is concern and more paper work.

An important advantage of specialty advertising is its:A versatility B low specific costs C potentially broad reach D ability to significantly lower the cost of sales calls.

About Price sensivity every consumer wants the products should be good and price will be low and the printer or copier which produces 1 minute 35 to 45 copies that we more affordable and there is also these copier used in big organizations.

So according to me there is price sensivity is most necessary reasons used in purchasing any product.

I think from these examples is more clear

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