These questions are about \'check in and check out managing hotel operation\'. B

Question

These questions are about 'check in and check out managing hotel operation'. Be sure expain your answer and provide details.

Some hotels upgrade corporate guests to nicer rooms when space is available. Usually, the guest need not even ask for this courtesy it is offered as standard operating procedure. Managers of such properties believe that the corporate guest appreciates the courtesy and the nicer room. And since the roomis not likely to sell anyway, why not make someone happy?

The revers side of this argument, however, sugeests that the guest comes to expect this treatment and even feels slighted if only standard rooms are available. In addition, hotels that give upgrades away free are doing themselves a disservice in terms of upselling corporate guests to a higher rate. After all, why should corporate guests ever select higher-priced rooms (or concierge floor rooms) when they are given at no extra charge as a matter of atandard practice? How would you respond to these arguments?

Explanation / Answer

These questions are about 'check in and check out managing hotel operation'. Be sure explain your answer and provide details.

Some hotels upgrade corporate guests to nicer rooms when space is available. Usually, the guest need not even ask for this courtesy it is offered as standard operating procedure. Managers of such properties believe that the corporate guest appreciates the courtesy and the nicer room. And since the room is not likely to sell anyway, why not make someone happy?

The revers side of this argument, however, suggests that the guest comes to expect this treatment and even feels slighted if only standard rooms are available. In addition, hotels that give upgrades away free are doing themselves a disservice in terms of upselling corporate guests to a higher rate. After all, why should corporate guests ever select higher-priced rooms (or concierge floor rooms) when they are given at no extra charge as a matter of standard practice? How would you respond to these arguments?

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See in above case the basic concern is about the attracting a customers.

Here two types of customers are considered .

1) Corporate customers

2) Individual customers

If we see every hotel policy they are more inclined towards corporate customers .

Following are the reasons :

1) Bulk availability

2) Chances of Repetitive business

3) Immediate Payment

4) With Lodging other facilities can be booking of Conference hall , Press Room , Annex Hall etc

5) A kind of good will is maintained

6) As of Corporate clients, services are demanded in very systematic & Formal way.

Now all these advantages are not there in individual or family customers.

So if hotels are not taking higher charges for special or nicer rooms from corporate customers then that is better for hotel from customer attracting point of view.

These all things have been designed in their strategic planning , core competence etc

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