Supermodel Kate Moss appeared in photos in a number of tabloid magazines and els

Question

Supermodel Kate Moss appeared in photos in a number of tabloid magazines and elsewhere using illegal drugs. Subsequent to the appearance of the photographs, several of her clients, including Chanel, H&M, and Burberry, cancelled their contracts (some only temporarily) with her or determined that they would not renew them when they became eligible for renewal. Other clients opted to retain her services, preferring to “stand by her” during this ordeal. Ms. Moss issued a statement that she had checked herself into a rehabilitation center for assistance with her drug use. Assume that you are the marketing vice president for a major global fashion label that is a client of Ms. Moss at the time of these events. Use the ethical decision-making proc

Explanation / Answer

Ms Kate Moss is a supermodel working for number of tabloid magazines. Most of the companies like Burberry, H & M, and Chanel etc. cancelled their contracts with her because they found that Ms. Kate Moss was taking illegal drugs. Her image was badly criticized in public media. After that Ms Kate Moss was publically apologized for her bad behavior. She lost almost her all assignments of modeling due to breaking the law. Now looking all the activity of Ms Kate Moss the Vice President of global fashion decide that their company would not go for Ms Kate Boss. The reason behind that is the, if continue with Ms Kate the brand of the product may loose their brand positioning. The illegal drugs consumption image of Ms Kate Moss might have a negative impact on the sales volume of the products, so that’s why the Vice President should not take the risk.   

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