Questions answered for McDonalds Company. Target market breakdown. This should i
ID: 447880 • Letter: Q
Question
Questions answered for McDonalds Company.
Target market breakdown. This should include a profile of their ideal consumer with demographic and psychographic details. Explain why they are the target market.
An outline of the resources necessary to resolve the challenge (funds, human resources, technology, infrastructure etc.)
Outlined plan of action with rationale and expected results. a. Messaging (type of appeal) Media outlets, Timing, etc.
A proposed timeline to facilitate the plan with supporting rationale.
Explanation / Answer
Target Market break down defines as the market segmentation where the market is divided under parts and the focused area is called as target market it consistes of potential buyers where they make a real purchase.The base to discuss is Demographic segmentation it consist of Age,gender,Income levels,family size,The need and wants are very closely related with demographic base of segmentation.
When we consider McDonalds company ,the demographic features will be income level,people with good amount of income will visit the store very frequently and will be considred as potential buyers in the similar way we have Age,this will also have a good impact of buying of products of Mcdonalds.
Psychographic Segementation :It reflects the life style of the consumers and personality will be reflected the buying behaviour will be dependent on the life styles of the individuals.
every individual decison making is dependant on the life style and personality if he is frequently visiting mcdonalds then his life style will be addicted to mcdonalds.
Outline for necessary resolve the challenges such as Funds need to be raised from bankd,lonable funds,etc Human Resource,hiring the employees on contract basis for the work and paying them hourly wage.Technology can be brought from any clients who can build up the machines basing on to our own requirement.
If the store is opened at a good public place then we do have the potentiality to appeal the Audience and making good advertising can also make a good impact.
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