1)I will analyze a market segments served and target cusomer group of Honda Co.(
ID: 448112 • Letter: 1
Question
1)I will analyze a market segments served and target cusomer group of Honda Co.( 1&2). But I am not sure how to analyze it, how many sides I should mention the market segments served? Just talk about this company's brands and introduce these brands or I should talk about market sgements served from geographic,demographic, beavioral etc. ? Below is my question.
The Market
1. Segments served
2. Target customer group
3.Demand factors
4. Behavior aspects of buying process
2) I don't know what is different between market sgementations and market sgements served?
Thank you for your help.
Explanation / Answer
answer 2
MARKET SGEMENTATIONS
Market segmentation refers to a large group of buyers. Segmentation is a, consumer-oriented approach, and was designed to identify and serve this group.
There is no single method for segmenting a market; you should try different variables, single and combined in order to form an idea of the market structure. The main variables used for market segmentation are:
Geographical segmentation: the market is divided into regions or areas.
Psychographic segmentation: the market is divided according to their social class, lifestyle or personality.
Demographic Segmentation: the market is divided taking into account age, sex, family size, life cycle, income level.
Behavioral segmentation: the market is divided according to their knowledge, attitudes, and behavior regarding the product.
MARKET SEGMENTS SERVED
Market segment Served is a group of individuals, the seller identifies as market segments with greater opportunity to expand their sales. It is the market segment that the company wants and decides to capture. The market segments Served are established in accordance with the objectives or goals and image of the organization, and also need to be related market opportunities with enterprise resources.
To select the market segment served , the company must make quantitative estimates about the size of the sales market for the product or service. The Manager must prepare a sales forecast, usually for a period of one year.
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