Step 1: Pick two products that are available in the marketplace. The first produ

Question

Step 1: Pick two products that are available in the marketplace. The first product should be well-established (available for many years) from a well-established company. The second product should be a new product, recently released, from a young company.

Step 2: State where you believe each product lies in the product life cycle. Be sure to clearly state how you came to the conclusion for each of your four products.

Step 3: Comment on organizational processes that led to each product's development. Speculate as to how you believe the product development processes are different and similar between the two organizations (one well established and one new). Consider issues such as approvals, timing, and organizational design. Step 4Pick two products that failed in the marketplace. These can be products that recently failed or that failed a long time ago. HINT: Start by typing "failed products" into your favorite search engine and see what comes up. Describe where the product was in the product life cycle when it failed and speculate as to why it was not successful. Speculate on what the company could have done differently that might have led the product not to fail.

Explanation / Answer

Product life cycle consist four stages that are as follows:

The two products selected for the study are given below:

Currently iPhone is used by billions of customers across the globe. The company keeps launching its new models with added features and advantages. Hence, the product continues to be in its growth stage.

Product that failed in the market and the reasons for their failure are given below:

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