Q28. What does the process of \"positioning\" involve? a. hiring only employees

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Q28. What does the process of "positioning" involve? a. hiring only employees who have the strongest credentials b. designing a company's products to appeal to target customers c. focusing on only one component of the marketing mix d. disregarding customers' reactions to a company's products e. reorganizing employees according to seniority Q29. What would be the best target market for waterproof fragrances? a. security guards b. college fraternity members c. Olympic ice skaters d. school-aged children who live in warm climates e. female swimmers and divers Q30. During the product life cycle, when do sales begin to climb and the product begin to show profit? a. ascending b. mature c. initial d. growth e. accelerated Q31. Workers such as computer scientists, engineers, and game developers who typically require extensive and highly specialize training are known as what? a. technical workers b. knowledge workers c. contingent workers d. labor relation workers e. union workers Q32. Which plan refers to compensation other than wages and salaries and other incentives offered by a firm to its workers? a. profit-sharing b. gainsharing c. benefits d. pay-for-knowledge e. variable Q33. What do top executives often receive as incentives? a. merit salary systems b. workers' compensation insurance c. salaries d. stock options e. wages

Explanation / Answer

28. option B is correct

29. option A is correct

30. mature stage, option B is correct answer

31. option A is right answer

32. variable work pay, option E is right answer

33. option D is right answers. stocks option choice will offer to only top executives to a firm with certani lock in period.

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