The global corporate strategy is a tradeoff between the need for local adaptatio

Question

The global corporate strategy is a tradeoff between the need for local adaptation and the pressure to reduce costs. This leads to the choice of global, multidomestic, transnational, or home replication strategy.

What is the importance of the alignment of the marketing strategy with the corporate strategy? Is it possible to have one global marketing strategy such as a standardized marketing mix, or must the marketing strategy be adapted for each individual market? How might organizations determine the best marketing mix and ensure that the marketing mix supports the overall global corporate strategy?

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Explanation / Answer

the mian goal of marketing is to increase awareness about our proudct in the minds of customers and drive them or move them to purchase our product. for this we need to follow different strategies in global wilde, a standardized strategy or markting mix can not sufficient to fulfill this task. based on the market, based on the customer reaction, based on the level of competiton, the marketing strategy should be vary. no two different markets have the same strategy and it never works.

suppose in US retail outlets are more famous, in India they are in birth stage; so a firm which launches a product in US has to make it available through retail outlets, where in India they need to be choose a local distributor or whole saler and throgh him we can offer our product. it is a simple example.

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