Whole Foods has decided on the locations of the first five 365 stores. These are

Question

Whole Foods has decided on the locations of the first five 365 stores. These are Silver Lake, Los Angeles, CA; Houston Heights, Houston, TX; Portland, OR; Bellevue, WA; Austin, TX. Each of the new 365 stores is opening in an existing market for the company. There are currently five Whole Foods Market stores in the Seattle area, and four stores in Portland. Ore. In Portland, two stores stand within 1.5 miles of each other. Wholefoods management has stated “To best leverage our existing team member base and infrastructure, we expect most of our first 365 by Whole Foods Market stores will be in existing markets, complementing our Whole Foods Market stores, the streamlined store concept and efficient shopping experience will allow us to grow in both urban and suburban markets.”

How does the hipster customer segment that WF is targeting for its 365 stores influence the decisions that WF has to make regarding:

a) the layout of the new stores and

b) the quality processes of the new stores?

Explanation / Answer

a. While considering the hipster customer segment, the whole foods market brand needs to have the layout of the new stores designed and complement in such a way so as to feature a curated mix of products and services to create an innovative shooping experience. The product and services should have to be slightly inclined towards the hipster customer segments and their culture.

b. The quality processes of the new stores has to be a step ahead of the existing stores. The Store should adhere to the organisation's top notch quality standards, in a very modern though highly streamlined store format.

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