Which one of the following statements about demand management is FALSE? Select o

Question

Which one of the following statements about demand management is FALSE?

Select one:

a. Some ways to manage demand include building anticipation inventories of goods and hiring or laying off employees.

b. A company can use promotional campaigns to cope with its seasonal demand patterns.

c. The lawn mower manufacturer decided to produce snow blowers to stay busy year-round. These two devices can be described as complementary products.

d. The fast food restaurant had a happy hour drink special, 96 ounces of your favorite beverage for the price of only 64 ounces, from 2 pm to 4 pm. This is an example of promotional pricing used to manage demand.

Explanation / Answer

answer: c. The lawn mower manufacturer decided to produce snow blowers to stay busy year-round. These two devices can be described as complementary products.

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