MARKETING 310 Question 10 (1 point) What element of a marketing information syst

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Question

MARKETING 310

Question 10 (1 point)

What element of a marketing information system is designed to pull and make sense of internally generated information?

Question 10 options:

marketing intelligence

analytics software

data mining

intranet

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Question 11 (1 point)

Which of the following are good sources of information on competitors?

Question 11 options:

Scanning newspapers, trade magazines, economic data

Asking friends who use a competitive product to check out competitors' websites

Reverse engineer competitor products

Infiltrating the competitor with one of your own employees wearing a hidden microphone

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Question 12 (1 point)

When should a company use primary market research?

Question 12 options:

Just before a product or service offering is launched

At the beginning of the new product development process

When the research will answer questions not available in existing data and the benefits of having those answers outweighs the cost of the research

When deciding on which target markets to pursue with a new offering

marketing intelligence

analytics software

data mining

intranet

Q10: Marketing intelligence is designed to pull and make sense of internally generated information

Q11: Scanning newspapers, trade magazines, economic data are good sources of information on competitors

Q12. When deciding on which target markets to pursue with a new offering, then the company should use primary research

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