Marketers can use one of two strategies: the first strategy uses Facebook Pages

Question

Marketers can use one of two strategies: the first strategy uses Facebook Pages and YouTube Channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________. "evangelists"; "brand ambassadors" "active receivers"; "passive receivers" "passive receivers"; "active receivers" an older demographic; a younger demographic wealthy; disadvantaged

Explanation / Answer

The difference between these two types of marketing strategies is that the first one targets consumers who are “a younger demographic” and the second one targets consumers who are “older demographic”. This is because the younger generation live in world of internet and they use social media on daily basis for entertainment and news. While the aging population is not that much hooked to the internet and social media, they still use traditional channels for entertainment and news.

I hope this would help. Good Luck.

Related Questions

Navigate

• Browse (All)
• Browse M
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.