Essay- Please read the question and reflect upon Chapter 11 and answer each ques

Question

Essay- Please read the question and reflect upon Chapter 11 and answer each question in a paragraph format. Please write legibly so that I can appreciate your responses to the following essays as follows: Define and describe how marketing has evolved over the past 100 years Differentiate customer satisfaction from customer loyalty. List and describe the two most common pitfalls marketers fall into when trying to achieve customer satisfaction. Explain the steps a business leader takes when developing a marketing strategy. Define consumer market segmentation and describe the four types of segments

Explanation / Answer

Evolution of marketing from various stages in past hundred years. There are three main phase through which the vision of marketing is changed.

1. To market

2. Market to

3. Market with

To Market : Civilization through most of human history have been characterize by shortage of supply, so early marketers focus on how to bring material to the customers. In this view seller and buyers are seperate from each other with no contacts and far spaces. Supply and production levels are very low, thus marketing focus on the function to close the gap between production and consumption.

Market to : The primary mission of marketing is identify customer and marketing to them. For product, first it is necessary to find the market for major customer base then emphasize marketing within those areas. For example air conditioner is marketing in areas where temperature is high in summer and peoples looks for cooling rather to focus in cold areas.

Market with : Primary mission is to collaborating with customers to cocreate value. This is present era in which companies engage customer to market their products and sell them. Customers get income in turn, they use different platforms of marketing like social media and internet. Companies have an offer for customers to be a business partner with them.

Related Questions

Navigate

• Browse (All)
• Browse E
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.