means that services are produced and consumed at the same time and often cannot

Question

means that services are produced and consumed at the same time and often cannot be separated from their providers, whether the providers are people or machines. A) Service heterogeneity B) Service perishability C) Service inseparability D) Service intangibility 11. Percy Originals caters to a market of individuals and households that buys goods and services for personal consumption. Percy Originals sells to the market. A) government B) consumer C) reseller D) business 12. Which of the following types of sales promotions would NOT be offered to consumers? A) premiums B) sweepstakes C) rebates D) push money 13. Commerce Bank has positioned itself as "America's most convenient bank"... it remains ope seven days a week, including evenings, and many bank products can be obtained while you wait. Commerce Bank has gained a strong competitive advantage through which type of differentiation? A) services B) image C) channel D) people 14. Which of the following should be the first step of developing an advertising c mpaign? A) draft the creative brief B) understand the target audience C) establish the advertising message D) set the budget objectives 15. Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life-cycle stage. What type of segmentation approach does Pendergraff use? A)VALS B) benefit C) demographic D) psychographics

Explanation / Answer

Q10. A Service Inseparability

Q11. B) Consumer

Q12. D) Push money - extra commission paid to channel partners to incentivise stock and sale of a product .

Q13. A) Services

Q14. D) set the objectives

Q15. C) demographic

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