After looking at the ads in her Sunday paper, Ruby decided to visit a local nurs

Question

After looking at the ads in her Sunday paper, Ruby decided to visit a local nursery ana Duy potting soil at $1.99 a bag. The regular price is $4.99 a bag. While Ruby was there she also purchased three bushes, six flowering plants, and a bird bath. You can infer from this information that the nursery used the bags of potting soil as a. A) loss leader B) reference price C) bait-and-switch D) price line 55. Xenon, a leading consumer-electronics manufacturing company, markets its products under the company's own brand name. In this case, Xenon has sponsored its products by promoting them as brands. A) store B) private C) national D) licensed 56. Which of the following is TRUE of the percentage-of-sales method of setting a brand's promotion budget? A) wrongly views sales as the cause of promotion rather than the result B) correctly focuses on the competitive environment for setting the budget C) simple to use and easy for management to apply D) both A and C are correct 57. TelStar Plastics is in the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing programs. What is TelStar Plastics doing? A) market segmentation B) market positioning C) market penetration D) market skimming

Explanation / Answer

54: Loss Leader

A business strategy in which a business offers a product or service at a price that is not profitable for the sake of offering another product/service at a greater profit

55: Licensed

56: Both A and C are correct

57: Marketing segmentation

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.