Through our reading, I have found that both qualitative and quantitative methods

Question

Through our reading, I have found that both qualitative and quantitative methods are being used in my workplace. Our division works directly (one on one) with the beverage buyers for various grocery and convenience store outlets in Arizona. As Key Account Managers, the job is to provide analytical information such as internal sales numbers and market trend information. We also provide new brand information on innovative product rollouts or line extensions that we hope the buyer will bring into his stores to sell. With regard to the data, it is said that the “personality/thinking style of the researcher and/ or the culture of the organization is under-recognized as a key factor in the preferred choice of methods” (McCusker & Gunaydin, 2015, pg. 541). Furthermore, it states that by “combining” the qualitative (survey) and quantitative (sales) can be time consuming and very costly but in my line of work it is necessary. What ideas or suggestions would you have for my team that is including both of these methods into our presentations?

Explanation / Answer

Designing questionnaire and analyzing answers is very important while doing any kind for survey. As combining qualitative & Quantitative research is important, design questionnaire which will help us to get maximum customer insights about the product. Let’s have few sample questions for Survey which are easy to answer for the customer Rate the product on the scale of 1 to 10 (if someone is giving score of 8 or above most likely he has accepted the product. Below 8 there should be open ended question why as per him/her product is not rated 8 or above) Open ended question like one thing you like about product & one thing you don’t like about product will help to reduce time about the research as we will get important pointers by the customers Also, to understand where competitors doing well we can ask question like that what parameter you like more in the competitor There can be Yes/No kind on questions on design / availability / Cost of the product Survey should be Dynamic analyzed periodically and acted upon whenever we get useful feedback

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