Which of the following statements is true about the external forces comprising t

Question

Which of the following statements is true about the external forces comprising the marketing environment? The external forces affect marketing strategies indirectly, not directly. The external forces cannot be influenced by marketing managers in any way. The external forces that are external to a company include its product, price, distribution, and promotion. The external forces, such as economic and political forces, are independent of each other. The external forces change quickly and dramatically, therefore marketing requires creativity and consumer focus.

Explanation / Answer

The external forces change quickly and dramatically, therefore marketing requires creativity and consumer focus.

Because the external forces are unpredictable and can impact existing marketing strategies thus marketing activities require more focus on customers so that any sudden change can be easily absorbed.

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