Quincia Applelid, a marketing genius and recent graduate of the prestigious mark
ID: 454515 • Letter: Q
Question
Quincia Applelid, a marketing genius and recent graduate of the prestigious marketing program at MSU Denver, was recently hired by a leading wood products company for the meager salary of $999,999 per year. She has been asked to develop a sales promotion to encourage consumers to not only use one of the company’s products, but to get them to try another one of the company’s products. One of the major products the company produces is wooden matches. Quincia decided to attach a single toothpick, made from the wood of the balsa tree, to each box of matches. This would be an example of aa. Premium b. Buying allowance c. Bonus pack d. Discount e. Free sample Quincia Applelid, a marketing genius and recent graduate of the prestigious marketing program at MSU Denver, was recently hired by a leading wood products company for the meager salary of $999,999 per year. She has been asked to develop a sales promotion to encourage consumers to not only use one of the company’s products, but to get them to try another one of the company’s products. One of the major products the company produces is wooden matches. Quincia decided to attach a single toothpick, made from the wood of the balsa tree, to each box of matches. This would be an example of a
a. Premium b. Buying allowance c. Bonus pack d. Discount e. Free sample Quincia Applelid, a marketing genius and recent graduate of the prestigious marketing program at MSU Denver, was recently hired by a leading wood products company for the meager salary of $999,999 per year. She has been asked to develop a sales promotion to encourage consumers to not only use one of the company’s products, but to get them to try another one of the company’s products. One of the major products the company produces is wooden matches. Quincia decided to attach a single toothpick, made from the wood of the balsa tree, to each box of matches. This would be an example of a
a. Premium b. Buying allowance c. Bonus pack d. Discount e. Free sample a. Premium b. Buying allowance c. Bonus pack d. Discount e. Free sample
Explanation / Answer
e. Free sample
A free sample is technique of marketing in which product is given to consumers at no cost for trial basis with the objective to adopt or introduce products among consumers. It is like concept of test drive, customers are able use product on trial basis to understand products before purchasing. Many companies offer free samples augment with highly demanded products through they encourage consumers to use the products. Quincia uses this sales promotion technique to make consumers aware of toothpick which is made of balsa tree. So in the above scenario answer is (e ).
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