In order to create an effective advertising strategy to appeal to that target au

Question

In order to create an effective advertising strategy to appeal to that target audience, what do you need to know about that audience?

1. List a minimum of ten questions you believe would provide insight into your target audience. What do you need to know about the target audience in order to craft an effective advertising strategy that will appeal to them? (10 points)

Tips:

*Ask open-ended questions that begin with who, what, when, where, why or how. Never ask a question that can be answered with "yes" or "no".

*Ask questions that give respondents a chance to talk and give you some insight regarding their behavior and attitudes regarding the brand and product / service category.

*Your questions must be specific and relevant to your focus product / service and target audience.

2. Identify at least five research methods from Chapter 6 that you would utilize to conduct your research. Explain how you would utilize each research method.

Explanation / Answer

1. What is the desired or proposed action of you target audience?

2. How do they think? ( Their Personality, Values, Attitude,Lifestyle, hobbies)

3.What kind of demographic groups are most likely to take the desired action? ( Gender, Age location, education, professional background)

8. What media do they currently use?

9. What is the best way to reach your target audience?

10. Am I confident enough to reach to the target group.?

Surveys: Questionaries in the form of template can be given to analyse the target groups interest on that particular area.

Focus Group: Moderator ask for a scripted question and put remarks over their response ( from audience)

Field trials: Trails in the form of statistical test samples are taken from the group

Observation:

Personal Interviews: It is in the form of face to face interview to know well in detail about the subject.

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.