Summary of Case Monitoring and analyzing changes in population demographics is a
ID: 456362 • Letter: S
Question
Summary of Case Monitoring and analyzing changes in population demographics is an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. In this discussion, you will gather and compare data from two free online government sources to simulate the role of a marketing researcher.
The Census Bureau's Statistical Abstract provides tabled data for cities and counties across the nation.
Michigan's Census and Statistical Data is Michigan’s own statistical abstract publication.
You will be comparing both the Federal Census Bureau site and a state website for this assignment.
Using both the State of Michigan data and the U.S. Census data sites listed above, develop a report on a city or county in Michigan that answers the questions below. Please use a city or county in Michigan so that you can compare the State of Michigan website to the U.S. Census bureau site. Other sites will not be accepted in your research for this assignment.
What is the total population of the city or county in Michigan?
Describe the population of your chosen city or county in at least three of the following areas.
Age
Income
Education
Ethnic background
Marital status
Occupation
Housing
Using the State of Michigan website, and comparing it to the Federal Census Bureau site, how does the city or county compare to the demographic characteristics of the entire U.S. population? Provide some specific numbers or figures to support your response to this question.
What is your opinion of the different websites you used? How useful are they to marketers? How easy were they to navigate? Was there information that you wanted that was not available? Was there more or less information from the sites than you anticipated? Explain.
Based on your research, how useful do you think this information is to marketers? Support your answer.
Note: Your selection should be unique; therefore, if someone else has already reported on a town or county, you must make another selection for your report. If you would like to ‘save’ your selection early in the week, post the name of the city/county in Michigan that you would like to report on in the Subject line of the Discussion, and then return to complete your responses to the following four questions before the deadline. It is generally helpful to select a large city or county, as more data is available on these sites for you to review.
Explanation / Answer
Following data is obtained from the US as well Michigan state.
Population : 9,909,877 upto 2014
Age
Education :
Housing :
Analysis :
What is your opinion of the different websites you used?
Answer : Yes there is difference.But that is very minute difference.At major level such minor differences are in tolerances . There is difference of 0.25 to 0.5 %
How useful are they to marketers?
Answer :
Yes this data is very useful for marketers .Marketers can make detail survey analsis about the
This information helps them to invest in which type of business? What will be the tentative ROR.
How easy were they to navigate?
Answer : Its is not that much easy to navigate Some data became obsoletes , Some data is having error.SO by considering the error % , we can navigate the data.We can not take the direct data without error calculations.
Was there information that you wanted that was not available?
Answer : No all information is available. See this is not a customized portal.We have to take the interference , analysis from the data This is standards data .We never get customized data .
Was there more or less information from the sites than you anticipated? Explain.
Answer :
No data is sufficient .Those who wants to do research for them a base data is available .Pilot study can be prepared on such data.
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