The term ambush marketing was first coined in conjunction with the 1984 Olympics

Question

The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others have taken action to try to stop ambush marketers from overshadowing sponsors who have paid hefty prices for the right to the advertising marquees at these major events. The International Olympic Committee has even passed legislation known as "Rule 40" in an effort to curtail ambush marketing. Using the Topic Materials and your own research, discuss the pros and cons of ambush marketing. Share your opinions about the purpose and value of ambush marketing and support your stance using the Topic Materials and your own researched examples.

Explanation / Answer

Ambush marketing is an easy and incredibly cheap medium of getting the attention of target audience. Ambush marketing is very effective as well as it uses a medium which communicates the marketing message to a large audience, at the fraction of cost that the sponsors do so.

With the increasing competitiveness, it is important to market products by non-conventional channels. As the target audience of most of the products are geographically scattered, so all types of advertising channels, such as print media, newspapers, electronic media (television and radio) and social media are utilized for advertising and marketing.

Some of the Pros and Cons of ambush marketing are as described below

Pros –

Cons –

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