Determine the key characteristics of the users of the products and/or services o

Question

Determine the key characteristics of the users of the products and/or services of the health care provider you selected. 2.Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. 3.Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. 4.Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. 5.Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites

Explanation / Answer

Answer: Key characteristics of a health care provider:

United Health care:

1. The product or the service should be easy to use and the users should be able to understand the product and its use.

2. The user of the products or the service should be educated enough to understand the basic purpose of the health care service.

Competitive environment:

United health care has many competitors in the space. The company has a net worth of 125 Bn. As compared to the company the competitors have less market cap and market share. The company have three competitors that are fiercely competiting in the same space for the better services and the product delivery at a copetitive price. The PE ratio of the company is 21 as compred to the competitors those who have PE rations ranginf from 16 to 23 which is quite stable.

The tool of marketing that would be effective is price. Providing the healthcare service that is affordable is required to be deliverd by the health care provider. The right pricing of the services would give long term benefit to the rovider and make them more valuable for the society as well as stakeholders.

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