Customers who return to the site one or more times after making their first purc
ID: 457549 • Letter: C
Question
Customers who return to the site one or more times after making their first purchase are called
Sponsors c. Shoppers
Retained customers d. Crawlers
The total amount and quantity of information available to all market participants is ________
a. Information richness c. Information density
b. Universal standard information d. Information interactivity
A _________ is a collection of rules for formatting, ordering and error checking data sent across a network.
a. Routing algorithm c. Protocol
b. Backbone router d. Packet
The key element that defines why the customer should buy from you is _______
a. Competitive advantage c. Market opportunity
b. Value proposition d. Revenue model
_______ is suitable for products that can be produced in very complex forms, depending on individual taste
a. Direct marketing c. Micromarketing
b. One-to-one marketing d. Long tail marketing
A traditional Dutch auction differs from traditional auctions because:
a. It’s only internet based
b. Buyers and sellers agree on a price
c. Prices fluctuate from high to low and low to high
d. Prices go down rather than up
11. ____ revenue model enables a company to derive revenue by selling goods, information or
service.
a. Sales c. Transaction
b. Affiliate d. Fee-for-transaction
Explanation / Answer
Customers who return to the site one or more times after making their first purchase are called
Retained customers
The total amount and quantity of information available to all market participants is c. Information density.
A _________ is a collection of rules for formatting, ordering and error checking data sent across a network c. Protocol
The key element that defines why the customer should buy from you is _______
a. Competitive advantage
_______ is suitable for products that can be produced in very complex forms, depending on individual taste
b. One-to-one marketing
A traditional Dutch auction differs from traditional auctions because:
d. Prices go down rather than up
11. ____ revenue model enables a company to derive revenue by selling goods, information or
service.
a. Sales
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