What is an example of a general purpose portal a. Yahoo c. WebMD.com b. Facebook
ID: 457550 • Letter: W
Question
What is an example of a general purpose portal
a. Yahoo c. WebMD.com
b. Facebook d. All of the above
13. __________ refers to the combination of technical and legal means for protecting digital content from reproduction without permissions.
a. Digital theft c. Digital copyright
b. Digital piracy d. Digital Rights Management
14. The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
a. Trigger c. Retention
b. Click-through d. Conversion
15. Some researchers define a fourth category of electronic commerce called _____, which includes individuals who buy and sell items among themselves.
a. B2B c. C2C
b. B2C d. C2B
16. What is an example of a multi-channel merchant?
a. Bricks-and-Clicks c. Catalog
b. Virtual d. Physical
17. Smartphones are called disruptive technology because they:
a. Put landline phones out of business c. Did not depend on Intel technologies
b. Distract students in the class d. Are an innovation that helped create new
markets
18. What are the type of inventions for which patents are granted?
a. Machines c. Processing methods
b. Man-made products d. All of the above
19. The pricing metric cost per thousand in which payment is calculated for each thousand persons in the estimated audience is called
a. CPM c. MPC
b. ATM d. TCM
20. When large companies develop a network that permits various data to be interchanged between its employees this is called
a. Internet c. EDI
b. Intranet d. E-business partnership
21. Misrepresenting oneself by using fake e-mail addresses or masquerading as someone else is _____
a. Phishing c. Hacktivism
b. Cybervandalism d. Spoofing.
22. What are the factors that fall under “Fair use” doctrine?
a. Character of use c. Amount of work used
b. Nature of work d. All of the above
Explanation / Answer
12. Ans.: a. Yahoo
Portal is a website that brings information together for a user regarding a certain subject. If the information on the website is related to some particular subject or criteria then the portal is known as a specialized portal, but when the user can gather any information from the portal, relating to any subject then the portal is known as general portal. From the given options, the only portal that provides information to the user on any subject is Yahoo. Hence Yahoo amongst the given options is a general portal, whereas WebMD.com is a specialized portal providing medical information to its users, whereas Facebook is a social media portal, providing information regarding their social contacts to the user.
13. Ans.: d. Digital Rights Management
Digital Rights Management (DRM) is a means to copyright the digital media to prevent unauthorized use, editing, sharing and copying of digital media. DRM technologies include both restrictive licensing agreements and content encryption to protect digital content.
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