Case Study: In Chapter 12, you learned about the star model of organization desi

Question

Case Study:

In Chapter 12, you learned about the star model of organization design.

In this exercise you will practice applying those concepts to a fictional organization.

ProRunnerGear.com is an online and specialty retailer of high-end running shoes, apparel, and accessories for the professional runner, competitive runners (e.g., high school, college track), and advanced recreational runners. The company aims to be the first choice for the running athlete by offering a wide variety of innovative products to meet their customers’ needs. They may not be the cheapest running store, but they offer exceptional customer service and stock products that cannot be found elsewhere. They have a rapid product delivery timeframe and offer an easy and flexible return policy. Competitors include other online retailers, specialty running stores, and “big box” retailers for some products.

1.      Create alternative organizational charts for ProRunnerGear.com based on one of the following structure types (note that you will need to make assumptions about the size or location of the organization as you do this):

a.      Functional structure

b.      Geographic structure

c.      Customer structure

d.      Matrix structure

2.      Identify the advantages and disadvantages of the structure you created.

3.      How might the different departments you created interact with one another? What lateral capabilities might be needed to help these groups connect and share information? Explain which of these lateral capabilities you would incorporate into your design and why:

a.      Networks

b.      Lateral processes

c.      Teams

d.      Integrative roles

4.      Imagine that ProRunnerGear.com decided to transition to a different structure type. What do you think would be the greatest challenge for them in doing so?

In an essay, using 6th Edition APA format, respond to the requirements

TEXT BOOK : Anderson, D. (2014). Organization Development: The process of leading organizational change. 3rd Ed. Sage ISBN 978-1-4522-9157-4

Explanation / Answer

Answer 1) I am using Matrix structure to make this organization chart:

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