Objective: To create Foreign market entry for taking an American Consumer produc
ID: 458612 • Letter: O
Question
Objective: To create Foreign market entry for taking an American Consumer product into a Foreign market using 8 outlines:
1. Size of market
2. Sociocultural acceptance of product.
3.Legal/Bureaucratic environment.
4.Competetion in Market.
5. Economic and political Climate for foreign business.
6. Methods of marketing adn distribution.
7. Managerial and labour climatic.
8. Financial Viability.
it should cover all the outline topics and it should be 20 pages double spaced Examples are maps of country tables and Charts.
Explanation / Answer
Objective: To create foreign market entry for taking an American Consumer product into a Foreign market using 8 outlines:
New Market entry is a way for a company to expand business. An entry mode can be either through marketing operations or via production and marketing both.
2. Sociocultural acceptance of product – One has to look forward the local culture and customs. They may influence how you will have to package & market your products. It could also impact your business dealings – you do not want to harm an otherwise business relationship by making a cultural faux pass.
8. Financial Viability – They have to analyze the plan from financial angle, means whether they are getting enough market (customers) to sell, so that they will get break even easily. In how many years the total amount of investment will be recovered.
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