http://www.harryanddavid.com/harryanddavid-home Visit Harry and David Gourmet Gi

Question

http://www.harryanddavid.com/harryanddavid-home

Visit Harry and David Gourmet Gifts to examine how that company implements occasion segmentation with its individual products and its monthly club services. Write a report in which you describe two clear examples of occasion segmentation on the site. Also identify two examples of product segmentation on the site and explain how the company uses its Web site design to channel customers into the segmentation path that is most appropriate for them.Your report should be about 200 words

Explanation / Answer

TYPE OF FIRM

SEGMENTATION BASE

POSSIBLE MARKET SEGMENTS

TYPE OF FIRM

SEGMENTATION BASE

POSSIBLE MARKET SEGMENTS

Banking Demographic segmentation Young couples, young families, older families, pre-retirement, retired Mobile phone carriers Benefit segmentation Highly social, work-oriented, safety contact, status symbol Frozen food manufacturers A broad mix is used here:

• Demographic segmentation
• Psychographic segmentation
• Behavioral segmentation

Single households, diet-conscious, family dining, parties, budget-conscious, variety seekers Toothpaste Benefit segmentation Teeth whitening, sensitive teeth, fresh breath, cavity protection, tartar control Restaurant Behavioral segmentation Regulars, special occasion, business lunch, quick spot

Related Questions

Navigate

• Browse (All)
• Browse H
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.