From the textbook- Essentials of Health Care Marketing (Third Edition) by Eric N

Question

From the textbook- Essentials of Health Care Marketing (Third Edition) by Eric N. Berkowitz

Chapter 5- Marketing Research

Problem 6

A nursing home has decided to conduct a short survey to assess whether the family members who are responsible for an elderly resident are satisfied with the care being given. A portion of the survey is listed below. Please critique this survey.

1. How often do you visit your relative?

____Daily   ____3 to 4 times a week    ____2 to 3 times a week    ____Less than once a week

2. Please rate each aspect of care:

                                    Excellent          Very Good           Good                               

Nursing quality                 1                         2                    3

Room cleanliness 1 2 3

3. Do you like our newsletters and phone call updates?

     ____Yes     ____No

4. Why do you think we are the best nursing home in the area?

5. Please tell us your age:

____Under 25    ____25 to 35    ____36 to 50    ____51 to 65    ____Over 65

Explanation / Answer

It is very good short and crisp survey question. But this will only provide a general overview and the feel of the nursing home. But the main aim of the survey is to get the feedback on the service provided by the nursing home. Some more modifications could be done to this survey. Some of the points that could be modified are

If the above points are included, then it will become a good survey question.

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