Case Study 2-Whirlpool Corporation Whirlpool Corporation is a leader of the $100
ID: 462013 • Letter: C
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Case Study 2-Whirlpool Corporation Whirlpool Corporation is a leader of the $100 billion global home appliance industry. Ranked sixth in the electronics industry list of FORTUNE magazines "World's Most Admired Companies", Whirlpool Corporation is a Fortune 500 company and the world's leading manufacturer and marketer of major home appliances. Annual sales are approximately $19 billion, and there are 70, 000 employees, with 69 manufacturing and technology research centers around the world. Founded in 1911, the company markets Whirlpool, Maytag, KitchenAid. Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in most countries around the world. Whirlpool manufactures appliances across all major categories. Including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration. Whirlpool is committed to a brand value-creation strategy-focusing on innovation, cost productivity, product quality and consumer value. The company continues to improve its global operating platform to ensure it is the best-cost and best-quality appliance manufacturer worldwide. Its supply chain has been transformed to better deliver products to trade customers and consumers The benefits of actions are evident through a stronger network, increased efficiencies and timely deliveries. Whirlpool Corporation is committed to building products which consumers around the world can depend upon to meet their daily needs. This commitment to quality begins in the concept stages and continues throughout the lifetime of the appliance The result of these efforts is a sustainable and competitive advantage for the company Globally, Whirlpool Corporation manufactures products using principles of lean manufacturing and operational excellence to ensure continuous improvement of processes and to produce products that meet the company's high-quality standards. At Whirlpool, there is a constant focus on seeking out new and unique ways to Improve the function, performance and sustainability of products. After acquiring the Maytag Corporation on March 31, 2006, Whirlpool Corporation became the largest home appliance maker in the world. Keeping in view the above case, answer the following questions; For Whirlpool, what were the 5 benefits of change to the supply chain?Explanation / Answer
Supply Chain Management (SCM) includes whole range of activities starting from Raw Material Procurement to Production to Delivery of Finished Products to customers.
The 5 benefits of change to Whirlpool due to changes in the supply chain are as follows:
(1) Stronger Network:- There would be stronger ties and collaboration among the various supply chain partners. They would be readily willing to cooperate with one another as per requirements and the relationship would also be long-term.
(2) Increased Efficiencies:- Number of suppliers would usually be few and also they would be located nearby, since the company was using principles of lean manufacturing. There would thus be greater coordination and timely responses from the suppliers. There would also be usually more agility in the supply chain.
(3) Timely Deliveries:- The deliveries of raw materials from suppliers to Whirlpool would be on time and similarly deliveries of finished products to wholesalers and retailers from the company would also be on time. There would usually be no delays and delivery schedules would be generally reliable. Lead times for deliveries would be reduced.
(4) Improved Product Quality:- Improved product quality would be achieved by engaging suppliers in the initial stage of product design itself and also by taking feedback for product improvements from retailers who are in direct contact with the end-customers.
(5) Sustainable Competitive Advantage:- Whirlpool company had achieved sustainable competitive advantage through a better and stronger supply chain, increased efficiencies, timely deliveries, and improved product qualities. This had increased the brand value of the company and had given it an edge over its competitors, which would continue for quite some time.
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