For each target market, General Imaging Corporation, a manufacturer of imaging e
ID: 462222 • Letter: F
Question
For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting their marketing mix variables in order to give customers
better Medicaid and Medicare payments.
a perceptual map of the imaging landscape.
more product features than the competition offers.
lower prices than the competition offers.
a clear, distinctive, and desirable understanding of their products relative to competing products.
Which of the following is NOT one of the five groups in the diffusion of innovation curve?
Innovators.
Non-adopters.
Late majority.
Early majority.
Early adopters.
In order to develop psychographic segments, the marketer must understand consumers'
age, income, and education.
gender, race, and religion.
disposable personal income, benefit perceptions, and alternative egos.
self-values, self-concept, and lifestyles.
buying patterns and behaviors.
Retail checkout scanning systems create a tremendous amount of purchasing information usually stored in a company's
website.
file cabinets.
data warehouse.
cash registers.
qualitative research department.
One important purpose of a brand is to
sell advertising space.
minimize product line depth needed to be effective.
increase consumer recognition and awareness of product offerings.
protect product packaging.
meet government regulations.
better Medicaid and Medicare payments.
a perceptual map of the imaging landscape.
more product features than the competition offers.
lower prices than the competition offers.
a clear, distinctive, and desirable understanding of their products relative to competing products.
Which of the following is NOT one of the five groups in the diffusion of innovation curve?
Innovators.
Non-adopters.
Late majority.
Early majority.
Early adopters.
In order to develop psychographic segments, the marketer must understand consumers'
age, income, and education.
gender, race, and religion.
disposable personal income, benefit perceptions, and alternative egos.
self-values, self-concept, and lifestyles.
buying patterns and behaviors.
Retail checkout scanning systems create a tremendous amount of purchasing information usually stored in a company's
website.
file cabinets.
data warehouse.
cash registers.
qualitative research department.
One important purpose of a brand is to
sell advertising space.
minimize product line depth needed to be effective.
increase consumer recognition and awareness of product offerings.
protect product packaging.
meet government regulations.
Explanation / Answer
1.Option (E) - Positioning is the process of defining marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
2. Option (B) - five groups in the diffusion of innovation curve are as follows
1) Innovators
2) Early Adopters
3) Early Majority
4) Late Majority
5) Laggards
3. Option (D) - Psychographic segmentation is dividing the market based upon consumer personality traits, values, attitudes, interests, and lifestyles.
4. Option(C) – scanner data is typically stored in company’s data warehouse.
5. Option(C) – Some of the important purpose of Brand is
1. Establishes an image for a product/company
2. Builds product recognition and customer loyalty
3. Ensures quality and consistency
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