This quiz focuses on advertising and other promotions, fun topics that come up s

Question

This quiz focuses on advertising and other promotions, fun topics that come up so late in the course that we won’t have time for a quiz on them then. Happily, the ideas are so familiar to everyone, we can talk about them earlier in the semester – now!

The assignment for this quiz (to be done individually, not a team project), is to WATCH TV and go online. This quiz will be worth up to 20 points and may be turned in at any time before class on the due date as a Word file in the drop box in Kodiak.

1.   Watch an hour of commercial television, but don’t leave during the commercials. Any hour of commercial TV will do. Notice:

   a)   How many commercials were in each “pod” (group)? Did that change during the hour? Why or why not? Write about any patterns you noticed, that you thought were interesting.

   b)   How long was each commercial? Ads for other shows on that network are still ads, and even station identifications count, so notice how many different lengths of commercials you see. Five seconds, fifteen seconds, thirty seconds, etc.

   c)   State what show you were watching, and who you think the target audience is FOR THAT SHOW. Do you think the ads you watched fit that same target audience? Why or why not?

2.   Choose any product’s or company’s campaign that you especially enjoyed. After the hour has ended, go online and see whether the images and messages you saw on TV are echoed online.

   a)   Go to that company’s website, and make those comparisons.

   b)   Where else online do you see ads for that company? Notice also how well the ad fits the target market of the website where you saw it (not the company’s own website, but the website you were looking at when you also saw the ad).

3.   Add anything else that you thought was interesting about this little exercise.

Write your responses in memo format (rather than APA format). If you’re unfamiliar with memo format, this assignment is written in memo format (look at the first five lines, in bold). It really is that easy. Please limit your responses to one or two typed pages.

Explanation / Answer

There are 6 commercial in a period. No, they didn’t change during that hour because those company’s offer best price to be shown in that period repeatedly. Most of the Ad are targeting the daily used commodities. Each commercial was for about 15 seconds to 45 seconds. 2 adds-20 seconds,2 add -30 seconds and 2 adds – 45 seconds. I was watching a comedy show. Target audiences are family and children. The ads are relevant to target audience because it is profitable for a company to show those ads that are relevant to a certain audience.

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