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The marketing strategy of corporate naming rights for sports venues is a fairly

ID: 463216 • Letter: T

Question

The marketing strategy of corporate naming rights for sports venues is a fairly recent strategy in the sports business landscape. Imagine you are on the marketing team for a minor league team that will be moving to your city. You have been tasked with generating revenue for the team through the sale of stadium naming rights. Based upon what you learned from the Topic Materials, compose a one-paragraph pitch to persuade a local company that naming rights are worth the hefty price tag. Post your pitch to the Main Forum. Provide your peers with constructive feedback about ways to improve their pitch.

Explanation / Answer

Task associated with: Generating revenue through better marketing by sale of stadium naming ‘rights’.

Sport is an eye candy and a pleasure to our mind .Better landscape can give better treat to viewers and better results from the players. We have a full fledged ground that too with good accessibility and have a capacity to sit around 10,000 viewers at a time. Transportation facility and lodging facilities are easily available and accessible at the same time. Ground is cared and maintained by one of the top class organisation and it is a certified one from govt authority. Safety and environmental audit clearance, quality audit in terms of facilities ad service is also conducting on regular basis and upto date. Special assurance for security sustems will be also available as per the crowd coming for the matches. Security cameras are installed all across the major areas of the ground for surveillance.

In a nut shell, it is one of the ideal place with right mix of market and sports spirit joints together for a wonderful match.

To imrpove the pitch: