2.A) Companies face significant challenges when expanding internationally. Expla

Question

2.A) Companies face significant challenges when expanding internationally. Explain the main learning points from “Beware the Pitfalls of Global Marketing.”

2.B) What major cultural and global marketing issues face a company attempting to enter Japan, China and Korea (see “Three Dimensional”) for the first time?

2.C) What specific adaptations to product and communications should Best Buy consider when developing plans to enter each of these countries?

2.D) Evaluate the viability of each country as an expansion target.

Explanation / Answer

2a.When expanding business globally, following pitfalls comes out-

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