Psychographics are AIO (activities, interests, and opinions) measures. In this d

Question

Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following:

Select a particular product that is readily available and describe it.

Utilize the AIO measures, as described to create a profile for a typical customer of that product.

Identify at least two probable items within each of the areas for the profile that you create:

Activities.

Interests.

Opinions.

Explanation / Answer

Companies use AIO (activities, interests, and opinions) measures to segregate their consumers. It facilitates them understanding the buying behavior, attitudes and motives of consumers.

Take the example of an SUV manufacturer. AIO measures for the SUV are as follows-

Activities- family outing, vacations

Interests Family, travelling

Opinions Brand, social impact

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