2. Select those statements below that accurately describe competitive pressures

Question

2. Select those statements below that accurately describe competitive pressures stemming from the threat of outsiders entering the traditional radio and satellite broadcasting industry? In assessing this competitive force, you draw upon the information in Figure 3.5 in Chapter 3 and the related text discussion

______ There is a potentially significant entry threat with respect to online and streaming content providers that

                can capitalize on the advent of connected car technology—the growing ownership of “connected” vehicles

                opens the door for online and streamed providers to compete for in-vehicle entertainment content.

______ There is a strong entry threat of newcomers in the satellite radio market segment; the window for entering

                the satellite radio broadcasting business in North America remains wide open.

______ There is a high entry threat from online broadcasters and streaming providers into the in-vehicle

                segment—SiriusXM is most threatened here because it risks losing subscribers if vehicle owners decide the

                alternative programming they can access via connected car technology is attractive and competitively

                priced compared to the cost of a SiriusXM subscription.

­­­______ There is a high entry threat in the local radio segment—there are numerous candidates for new start-up

                radio stations and the market for local radio isn’t even close to being saturated.

Explanation / Answer

Ans Statement 1 ,3 And statement 4 describe competitive pressures stemming from the threat of outsiders entering the traditional radio and satellite broadcasting industry

Related Questions

Navigate

• Browse (All)
• Browse 2
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.