Omar is the marketing manager at PLM. In his market survey, he finds that custom
ID: 466310 • Letter: O
Question
Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?
1. state the primary message; give the call to action; lay out the supporting reasons
2.state the primary message; lay out supporting reasons; conclude with a call to action
3.lay out the supporting reasons in careful order; state the primary message
4.start with a call to action; lay out the supporting reasons; conclude with the primary message
5.start with a call to action; state the primary message; lay out the supporting reasons
Explanation / Answer
The Market survey has found out that the customers are not happy with the customer service of PLM. The marketing manager wants to give this message to his Team.
- The company is not in good situation and hence needs some changes to win the customer's faith services.
- The situation is critical and its time to bring a change in the organization.
- Generally whenever there is change coming in the company, employee are not ready to accept that change.
- Thus the management should convey the message that this is a high time for them to change and if they do not change they will perish.
- Every employee will not be able to correlate the situation with wrong practices that has lead to the situation and what needs to be corrected.
- Thus Omar needs to led down the same so that everyone is able to relate to their deeds with the situation.
- This should be well supported with the plan to come out of the situation.
- Omer should jot down a detailed plan to get out of the situation and make some one responsible to bring out the change and complete the laid down action points.
Point no 2 .state the primary message; lay out supporting reasons; conclude with a call to action, best suits.
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