List McDonald\'s Strengths, Weaknesses, Opportunities and Threats (SWOTs) and br

Question

List McDonald's Strengths, Weaknesses, Opportunities and Threats (SWOTs) and briefly explain each. For the Opportunities, please use the opportunities that are presented in Chapter 2 of "Marketing The Core" (6th Edition, Kerin & Hartley) - market penetration, market development, product development and diversification.

Please explain how you think McDonald's can use these opportunities for future growth strategies to maintain their #1 market share in the fast food industry. Discuss all four opportunities, but if you don't think an opportunity is advisable for McDonald's to pursue, state that and your reasoning. (Marketing)

Explanation / Answer

Introduction:

McDonald fast food corporation operating all over the world, it was established in the year 1940. McDonald fast food is biggest food supply chain.

Strength:

McDonald corporation having biggest strength is sales revenue that they have receiving from all over the world by their supply chain as well as franchisee.

Another strength is quality of food supplied to the customer strictly following the food quality control rules and regulations.

McDonald giving highest rate of return for it's investors as well as good returns.

Getting high level of customers.

Weakness:

Mc donald fast food shops providing some unhealthy food items.

Already I have mentioned about Mcdonald operating in various countries, so often it gets legal issue and suit problems

McDonald having employee turnover issue, more than 6 decades of field experience still having silly employee issues makes me to excited.

Opportunities:

McDonald established itself as restaurants then added drive in services. fast food service, now it can open exclusive drinks shop or any food items shop.

Mc Donald still need to expand in unfranchisee region all over the world.

Need to concentrate for preparing   the healthy food such as nutrient, vitamins.

Innovated or introduce new product line to get more customers.(advisable)

McDonald could have long life if it's higher authorities maintain effectively the company because even most of field would worse at the time of recession but this kind of food shop never worse it can operate normally because food is part of human beings basic necessity.

Threats:

More number of competitors already arised but now kfc is considered to be a tough competitors for Mcdonald because last two years   Mcdonald sales revenue has reduced.

There is chance of getting inflation in its food ingredients cost leaded to decreased its profit or decreased its sales.

Related Questions

Navigate

• Browse (All)
• Browse L
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.