\"Assume you are working as GM of \"XYZ\" company for car manufacturing. In the
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Question
"Assume you are working as GM of "XYZ" company for car manufacturing. In the first year of your work you tried to understand the real competitive position of your firm. You asked for a strategic meeting with all the functional executives to assess the macro and micro environment of your company. You did collect statistical data for your company from inside and also for external forces and factors that may affect on your performance. You asked every functional executive to precisely assess his/her own department's capabilities and minuses. In the second meeting functional executives (i.e., marketing, production, HR, procurement, financial, and PR executives) presented their assessments of the current situation. Ones they presented, you did a constructive discussion in their perspectives. Finally, you presented a every comprehensive report about the current competitive position of your company to be used for strategy designing. That strategy is designed around strengthening the pluses and nullifying the minuses". Demonstrate by your own words, the macro and micro environment of that car company. Design the industry's dominate economic traits of that car company. Propose a "strategic group mapping" for that car company.Explanation / Answer
1. Micro environment comprises of department wise analysis while macro revolves around the industry and the whole economy as such.
After understanding the capabilities of each department then analyse on the current stage of company, their targets and future goals. Capabilties has to be polished, functions and their core competancies has to be identified and must work on that. Proper training and development plans has to be connected well with each depoartment that enables them to reduce their negatives and areas of weakness. In macro aspect industry wise benchamrking has to be established and must evaluate how the competitors are movingg and how they function on each of their departments. It helps to understand the gap and how to fulfil that. Macro perspective approach also should foucs on global markets and their current trends. All R& D activities has to be design based on customer futire requirements and market trends. Government policies like trade and tax has to be studied properly on macro level.
2. Traits is alsways related to trends and requirement. As a car industry basic traits are
3.Strategic group mapping is all about identify the clusters required to work together to achive eht ecommon goals. Satrategic mapping ivolves identifying the key areas and propose designed and realistic targets to achiveie. Strategic is long term planning with defined goals. SMART goals ( Specific, Measurable, Attainable, Realistic and Timebounded). Mapping helps in understanding the current situation and grouping them to work together.
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