Business Comunication BBM 320 Spreading FUD—fear, uncertainty, and doubt—about o

Question

Business Comunication BBM 320

Spreading FUD—fear, uncertainty, and doubt—about other companies is one of the less-honorable ways of dealing with competition in the business world. For example, someone can start a “whisper campaign” in the marketplace, raising fears that a particular company is struggling financially. Customers who don’t want to risk future instability in their supply chains might then shift their purchasing away from the company, based on nothing more than the false rumor.

Your task:

Find the website of any company that seems interesting. Imagine you are the CEO and the company is the subject of an online rumor about impending bankruptcy. Explore the website to get a basic feel for what the company does. Making up any information you need, write a post for the company’s blog, explaining that the bankruptcy rumors are false and that the company is on solid financial ground and plans to keep serving the industry for many years to come (be sure to review page 269 for tips.)

Explanation / Answer

Brand Loyalty is something that grows as a consumer becomes associated with the product offerings and the benefits of that product become imperative for the consumer’s lifestyle and psychological behavior. The Oil of Olay is a brand that I associated with while teenage years and the value proposition that was offered by the company were immense. The major impact of the product was on the skin which is an essential aspect of one’s life.

The segmentation strategy followed by the company is psychographic profile of the target market. This pertains to the lifestyle and interests of the consumers. Most consumers that fall under the target group of the company are conscious of their appearance and they can spend money over attaining a look that they desire. They are mostly working women who are well aware of their looks and they want to invest in their exterior presence.

Company research is actually not helpful in determining if I was loyal to the

Infosys is the company that has been a victim of FUD and it can be seen in the news reports and financial analysis of the company. The company however is sound and profitable till date and bears no signs of any financial problem. The fact that it is still hiring more than 500 employees per month is the proof that it is here to stay. The FUD reports came because it was way ahead of its competitors and it also fired many employees to enhance its quality of service. The company eliminated the non-performing employees and hence there was a rumor that it might close down some of its operations in many regions.

Related Questions

Navigate

• Browse (All)
• Browse B
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.