Which of the following combination of actions will likely provide the biggest co

Question

Which of the following combination of actions will likely provide the biggest competitive benefits in helping a company achieve a differentiation – based competitive advantage over some/many of its rivals that are selling multi – featured cameras?

1.Charging prices for multi – featured cameras that are $5 or more above any other company in the industry in all four geographic regions and offering buyers a choice of 3 models of multi – featured cameras with a P/Q rating of 3.5 – stars or higher.

2.Charging prices for multi – featured cameras that are $10 higher than any other company in the industry in all four geographic regions and striving to market multi – featured cameras with a targeted P/Q rating that is about 0.5 – stars above the prior – year’s industry average (as shown In the graph at the bottom of p. 4 of the most recent GLO – BUS Statistical Review).

3.Offering buyer 5 models of multi – featured cameras with a P/Q rating of 4 – stars or higher and a warranty period of 2 years, spending above – average amounts on quarterly advertising in all four geographic regions, and having 2 quarterly promotions of 4 weeks each with a discount of 16% or higher in all 4 geographic regions

4.Striving to have a total compensation pay package for full-time PAT members that is the highest in the industry, outspending all other companies in the industry in corporate social responsibility and citizenship, and c

5. Spending heavily on quarterly PAT training and productivity improvement, outspending all other companies in the industry on corporate social responsibility and citizenship, and marketing multi-featured cameras with a 4-star or higher P/Q rating

Explanation / Answer

P/Q rating (Performance to Quality) is very important and so is the advertising, and special promotions, and choice to the customers, while working out the competitive strategy. Therefore as per my understanding the best choice among the options/ alternatives is numbered (3.) in terms of having competitive benefits to the maximum extend with wide coverage areas. Charging higher prices may not be liked by the customers and similarly outspending on corporate social responsibility and citizenship may or may not result in competitive benefits in terms of higher sales and or higher market share.

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