(Subject is strategic management) Part 2: External and Internal Assessment An en

ID: 468535 • Letter: #

Question

(Subject is strategic management) Part 2: External and Internal Assessment An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will change. The environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus the application of limited resources to produce above-average returns. During your scan, address the following: Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include • Management • Marketing • Finance • Accounting • Productions/operations • Research and development • Management information systems External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry. Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan. Include the following: • Identify what you found in your environmental scan. o What did you learn about the industry? o What did you learn about your organization? • Include the external and internal assessment tools you used at the end of your presentation as an appendix. o How did you apply the results of your internal and external assessment tools in your decision making process. • Describe what you learned during the process including key issues that will be reviewed going forward. o How does this challenge or support your original vision/concept? o What is emerging from your learning? • Outline the preliminary strategic initiative plan. o How have you considered the selected organizations culture within the context of implementing your strategic initiative plan? Provide three to five sources in your presentation.

Explanation / Answer

Environment

Reasons for their importance

Political

Much volatile if operations penetrate international markets decides the competitiveness based on the regulations put at place. Disney is always hailed for its successful brand image story and its brand building techniques to work. Successful brand image defines as a product and a service which is easily identifiable in a way that a buyer uses its brand awareness and relevant details as a unique feature to achieve its demand.

Politics has been much more stable within the countries in the entire world. It provides the Airline industry chance for entering in newer market as well as securing the Airline business.

Economic

It is a worldwide established brand and a much known company to everyone that offers a bunch of services and products to its clients Disney is a leading entertainment company diversified its portfolio in mainly five businesses that includes Studio entertainment, consumer products, media networks, parks and resorts and interactive media. It is a company which maintains an excellent balance between stewardship of environment and its corporate operations and goals all around the world..

Socio-Cultural

It has a very simple goal which wants to take all its customers along with them and make them happy in any condition. And this happy go lucky attitude is possible only with children who are always in search of fun. Though it is targeted only for kids but it has positioned itself for all the age groups serving some or other functions. The company is always involved itself in the promotional activities. Every business sells products to each other and promotes its brands.

Technological

Technology, in present time, has particularly improved & has been regularly launched to market. Though he focused mostly on ride operators in Disneyland and the way they are given training and management instructions. All Disney’s employees are carefully observed and governed by the management in order to maintain Disney image in the eyes of Park guests because these are the people who actually represents the company name and its image.

Environment – Nature

Environmental problems have been becoming much more significant as people concern a lot about the pollution & the global warming. Usually, entertainment industry has been under pressure for seeking the ways to decrease the contribution towards global warming along with noise pollution.

Legal

As governments throughout the world trust more on free trade, they usually diminish trade barriers. It provides airlines the best option for entering in the newer market. Walt Disney is required to keep abreast about changes in law for ensuring its marketing strategies complying with growing focus on the passenger safety & the carrier reliability